Whitepaper on wearables for Copenhagen Healthtech Cluster
"Communication with users about selfmonitoring healthcare" was written by Tendens for Copenhagen Healthtech Cluster. The whitepaper looks into the explosion of digital monitoring services that opens new possibilities for the individual as well as companies and healthcare providers.
The continuing movement from analog to digital has been transforming healthcare for the past 25 years, but never have the changes been so disrupting as in the age of mobile applications, big data and sensors.
The new technology induces a need for trustworthy and transparent communication.
The focus is on personal, mobile and wearable devices, that can monitor and share health data as this market as essential for consumers, healthcare providers and companies in the coming years.
The new technology induces a need for trustworthy and transparent communication.
The focus is on personal, mobile and wearable devices, that can monitor and share health data as this market as essential for consumers, healthcare providers and companies in the coming years.
- The first chapter sets the scene with a short description of connected gadgets, devices, products and solutions in the digital healthcare market.
- In the second we summarize trends from CES 2016, Consumer Electronics Show in Las Vegas, USA.
- The third chapter deals with facts and figures on the market for wearables and medical apps.
- The fourth chapter we describe communication goals based on market analysis, the feedback from focus groups and from international and Danish companies.
- Finally the concluding chapter five describes a concept for a new media-format, which could be set to launch at a decisive moment in forming consumer’s attitude to the new digital health options.